The Red Tower in Chemnitz city centre shone in green light and impressive projections on Sunday evening, 1 December 2024. As part of the company's 70th anniversary, fit emphasised its connection to the city with this campaign. The Red Tower served as inspiration for the shape of the bottle and therefore symbolises a close connection to the history and identity of Chemnitz.
fit not only has its roots in this city, but is also one of the first sponsors of the European Capital of Culture Chemnitz 2025. We are therefore delighted that fit is supporting the city and celebrating this special occasion with us. We are looking forward to the coming year and our joint collaboration.
Fit GmbH congratulates all Chemnitz residents on Chemnitz's nomination as European Capital of Culture 2025:
"To mark the anniversary, we are delighted to support the European Capital of Culture 2025 and to ceremoniously illuminate the Red Tower - the model for our famous bottle. Our roots are in Chemnitz, it is our home and it is important for us to recognise this. With this campaign, we congratulate the people of Chemnitz on their city and tell them: "You can be proud of yourselves."
