Chemnitz was the venue for the 50th anniversary event of the Germany Travel Mart™ (GTM) this year. From 21 to 23 April 2024, numerous representatives of the travel industry and media landscape were welcomed to the city. They were informed about the latest trends, developments and tourism products in Germany.
The GTM is organised by the German National Tourist Board as the largest sales event for German incoming tourism in annually changing destinations. The GTM 2024 was hosted by Chemnitzer Wirtschaftsförderungs- und Entwicklungsgesellschaft mbH and TMGS Tourismus Marketing Gesellschaft Sachsen mbH.
The centrepiece of this year's GTM was the Chemnitz City Hall with specialist events in workshop format on 22 and 23 April. Service providers from the German tourism industry had the opportunity to present their products and services to an international trade audience, make new contacts and negotiate contracts for the coming year. The event was complemented by numerous press and experience tours, during which the international guests were able to familiarise themselves with the city and the region.
As part of the GTM workshop, Tourismus Marketing Gesellschaft Sachsen mbH was prominently represented together with all Saxon travel regions at a large Saxony stand, including the Erzgebirge and Chemnitz tourism associations. Zwickau. Region. Chemnitz had its own prominently placed stand with the Capital of Culture motto "C THE UNSEEN", which was looked after by representatives of the Chemnitz Tourist Information Centre and Chemnitz 2025 gGmbH.
"The Capital of Culture year 2025 is an incredible treasure for us as a state tourism organisation and for tourism as a whole in Saxony," explained Veronika Hiebl, Managing Director of TMGS. "It perfectly contributes to Saxony's positioning as the No. 1 cultural travel destination in Germany. Ever since we were awarded the title of Capital of Culture, we have been integrating Chemnitz as the Capital of Culture 2025 and the Capital of Culture region into all of our communication, in all national and, above all, international channels. The GTM gives us the opportunity to inspire tour operators and media representatives from all over the world."
