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Education Lecture Workshop German
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Without a clean slate: Greenwashing as an advertising ploy - Lecture

Lecture on misleading environmental promises in advertising, including examples.
[Translate to Englisch:] Volkshochschule

Date & Time

Location

Augustusburg, Lehngericht
Market 14, 09573 Augustusburg
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entrance free of charge, but with registration

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Environmentally friendly, climate-neutral, certified and sustainable: many companies and products adorn themselves with attributes that sound good and are intended to tempt consumers to buy with a clear conscience. Not all consumers realise that these are often meaningless advertising slogans or that consumers are sometimes downright misled by these claims.

In this lecture, some problematic examples will be presented, but reliable seals and recognised logos will also be named.

Event in cooperation with the Volkshochschule Mittelsachsen.

Please register by 12.09.2025.

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Organizer

auf weiter flur e.V.

Program field

Makers, Business & Arts

A key objective of Makers, Business & Arts, a main project of the European Capital of Culture Chemnitz 2025, is the promotion of creative tourism offerings and cross-sector collaboration between industry and creative professionals. The project is being implemented by the European Capital of Culture Chemnitz 2025 gGmbH in cooperation with the Landesverband der Kultur- und Kreativwirtschaft Sachsen e. V. (Saxony State Association of Cultural and Creative Industries).

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European Capital of Culture The Federal Government Commissioner for Culture and Media Free State of Saxony European Capital of Culture

This project is cofinanced by tax funds on the basis of the parliamentary budget of the state of Saxony and by federal funds from the Beauftragter der Bundesregierung für Kultur und Medien (Federal Government Commissioner for Culture and Media), as well as funds from the City of Chemnitz.