AIDA Cruises, the market leader for cruises in Germany, is part of Carnival Corporation & plc, a tourism company with nine of the world's leading cruise lines. AIDA Cruises itself is the third-largest tour operator, the best-known cruise brand and one of the most successful tourism companies in Germany. The company employs 18,000 people from 60 countries. With around 1,200 employees at its headquarters in Rostock, the cruise line is the largest private employer in Mecklenburg-Vorpommern. The fleet of currently eleven ships is one of the most innovative cruise fleets in the world.

The smiling kissing mouth on the bow of the ships symbolises the unique AIDA attitude to life - relaxed, friendly, colourful, cosmopolitan and uncomplicated. AIDA connects the most beautiful destinations in the world and people of all ages, guests and crew are one family. AIDA never ceases to inspire with its warm service, boundless variety of experiences and extraordinary ideas.

Felix Eichhorn, President AIDA Cruises:
‘With the commitment of AIDA Cruises as a gold sponsor for the Capital of Culture Chemnitz 2025, we would like to further strengthen our ties with the region and at the same time send a strong signal in favour of supporting regional cultural and educational initiatives at an international level.  We are delighted to be able to actively promote cultural diversity, innovation and the sustainable development of the region in this way. It also reflects the values that connect AIDA and Chemnitz in the heart of Europe: Openness, diversity, community and respect. We are convinced that Chemnitz 2025 as European Capital of Culture will make a significant contribution to strengthening European cohesion.’

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