ZADA Pilot Project

ZADA - The German Centre for a Society without Anti-Semitism, Discrimination and Exclusion' created a new experience-oriented approach to personal confrontation with prejudice, conspiracy narratives, populism, fake news and anti-Semitism with the ZADA pilot project in Chemnitz during the Capital of Culture year 2025. The audiovisual exhibition trail "Challenge Your Perception" centred on self-reflection of one's own thought and action patterns and how these could be controlled. The aim of the immersive experience was for visitors to learn how to improve their self-assessment, correctly evaluate everyday information and improve their communication skills by gaining new insights, and to feel encouraged to actively stand up for pro-social action and social cohesion as well as against anti-Semitism and other ideologies of inequality in the future.